We define, refine and reimagine brands. We do it by design.

We believe in strategy and creativity. Ideas and insights. Design and language. Not gimmicky tactics or short-lived fads. Just branding and marketing that’s considerately crafted and designed to endure.

Strategy and branding specialist looking at creative concepts and design ideas pinned on the Tandem Studio wall

3 things we’re good at:

  1. Brand strategy

  2. Brand identity

  3. Marketing and brand experience

Brand strategy

Discover your brand’s north star.

What's your brand's raison d'être? Who are your customers? What makes them tick?

Whether you want to reposition your brand for a stronger future or take it to a totally new place, we’ll help you do it with strategic certainty.

  • Take a deep dive into your brand. Discover why your brand is different. Define your brand hallmarks: how you look, sound and behave. Unpack who your ideal customers or clients are and crystallise what motivates them.

    Our custom brand workshop can be delivered face-to-face or online.

  • Your signature blueprint distils your brand workshop into the strategic building blocks of your future brand. It defines who your ideal customers are (their drivers and wants/needs), what makes your brand tick (your brand essence or ‘brand idea’) and the character or personality of your brand (how it looks, sounds and behaves).

    It's the blueprint for your visual and verbal identity, guiding everything from design, copywriting and marketing to your strategic decision-making.


Brand identity

Bring your brand to life.

Refresh your brand identity to align with your goals. Or create an entirely new one.

Perhaps your current branding is tired or inconsistent. Or you’re struggling to differentiate or stand out in the crowd. Or maybe you’re creating an entirely new brand and don’t know where to start.

Whatever your challenge, we’ll deliver a brand identity that not only turns customers’ heads, but turns competitors green.

  • We’ll help you build a customer-centric and strategically focused visual identity. From logos and colours to typefaces and images. From brand-building basics to comprehensive brand toolkits. Create an identity that’s distinctive, authentic and enduring.

  • We’ll help your brand articulate its worth in a clear and compelling voice. From taglines to purpose, promise and values statements. From customer value propositions to brand stories. We’ll make sure your verbal identity works in harmony with your visual identity and your brand message is beautifully clear.

  • Based on a preliminary workshop, we’ll brainstorm name ideas for your business or product. Then, exploring a host of options and researching potential IP conflicts, we’ll provide a series of naming suggestions with rationales. And we’ll refine until we find one that resonates.

    Our naming workshops can be delivered face-to-face or online.


Marketing and brand experience

Nurture and grow your brand.

What’s your goal? New markets? More business? A better customer experience? Whatever you want to achieve, we’ll help you do it with consistency and creativity, ensuring your brand is both cohesive and effective.

From creative campaigns to brand communications. From marketing collateral to signage, packaging and POS. We’ll help you:

  • Attract new customers or reconnect with existing ones.

  • Create more awareness of your services, products or brand.

  • Share your story with the people that matter.

  • Take your business to new heights.

Sunstone Advisory

Rebranding a Canberra professional services advisory.

Churchview Estate

Naming, branding and packaging for a new Margaret River wine range.

Kailis Jewellery

Brand refresh and packaging design for luxury Australian jewellery.

Frank + Fritz Eyewear

Brand catalogue for a new lineage of luxury eyewear.