Be seen. Be heard. Be loved. Be sure you’re on the right brand path.


Expertise > Branding and strategy


Think about your favourite brands. The brands you recommend. Love, even. They’ll all have one thing in common; their success was no accident. It happened by design. And that’s what we do at Tandem – build brand success by design.


Logos and brand identity

From brand naming and logo design, through to creating a consistent brand identity and visual language. We help you tell your story in a unique and compelling way, across every brand touch point.


Discovery and brand strategy

Plan with strategic certainty and creative clarity. Define your unique brand personality. Build a brand that’s set for growth. Set up a planning workshop and move your brand forward with confidence.


Win hearts, minds and market share

Whether you’re launching a new business or product, or want to realign your brand, we’ll help you build your brand through branding and marketing that connects with your customers emotionally and intellectually.

More than just eye-candy branding

More than just a logo or visual identity, we define and design cut-through brands by combining words and design, bringing your one-of-a-kind brand story to life in a unique way. By defining your brand personality and your audience, we create a brand that’s user-centered and primed to connect.

How we do it

We use a tired and tested discovery process to unlock your brand’s ‘onlyness’. First we’ll work with you to understand what makes your business unique; we’ll clarify your ideal audience and define your brand personality. Then we use strategy and creativity to turn our insights into an irresistible brand experience, both online and offline. In digital and in print.


Branding and strategy

• Brand discovery workshops
• Brand strategy
• Brand positioning
• Brand messaging
• Naming
• Logos, brand marks, logotypes
• Brand identity
• Brand guidelines and style guides
• Brand storytelling and marketing
• Brand rollout
• Brand management

Can’t find what you’re looking for? Try our brand communication and marketing expertise.


What clients are saying


“Throughout the whole branding process – from the discovery session, to the collaboration, to the creative output – the whole team were super-efficient and easy to work with. And Tandem’s ability to capture the heart and soul of our business blew us away. We’re really happy with everything – from the logo to the brand identity to the website – the whole package.”

Daniel Ngere, Director, Lakeway Landscapes

“Thank you Tandem for an epic year and thank you sincerely for the branding and website work. It's yielded some fabulous results so far and we have a massive year ahead planned.”

Rob Edwards, Principal, Here Property


Case studies


Ready to start your branding project?
Let's talk