An inspiring anniversary campaign for a luxury Australian jewellery brand

Client: Kailis Australian Pearls

Over the past four decades Kailis Australian Pearls has become celebrated for its original jewellery designs showcasing the precious, untreated Australian South Sea pearl. The 40 year anniversary of this heritage brand – one built on style and sophistication – was certainly something to celebrate.

Based on the stories of six inspiring women – all leaders in their field, unique in every way – the marketing campaign was a true celebration of the brand’s heritage. We worked closely with the marketing team at Kailis to create an inspiring campaign and translate Kailis’ values and key message into a beautiful campaign book, as well as a series of press ads. We also helped launch the campaign online, delivering designs for the campaign website landing page as well as an online campaign book.

Thanks for helping us deliver a brilliant campaign. We received some lovely feedback from our partners: ‘the best piece of print they’ve seen in years’. We love that you really understood our brand and the campaign we wanted to build. And, as well as the high level creative output you’d expect from a design studio, we also love that you made the whole process seamless. Strategic and big-picture thinking. Considered and effective creative. Great work!
— Emma, Head of Brand and Marketing, Kailis Australian Pearls


Campaign book, print communication, press advertising and digital campaign design. Copywriting by Kami Ramini.


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