Logo and branding for an influential business accelerator and digital marketer
Client: Blackotter Inc
The team behind Blackotter are an influential bunch. A business accelerator, based in the US, they’re a results driven company delivering influencer and digital marketing strategies. After honing their skills and process on their own brands – developing the technologies, innovative marketing tactics and comprehensive strategies fundamental to brand growth – they’re now offering their insights and experience to help others do the same.
How did we help? We started with our discovery process, defining Blackotter’s audience, brand position, key message and brand personality. Then we translated our insights into a digital native brand identity, including logo, visual language, verbal language and brand application. The audience-centric branding is built around the key call-to-action ‘amplify your brand’, and the accompanying tagline: Potential. Unleashed.
Brand discovery, brand positioning, logo design, brand identity, brand messaging and tagline.