Sharing the heart and soul of a not-for-profit with an engaging new brand identity
Yorganop is Western Australia’s only Aboriginal foster care organisation. They’re a dedicated not-for-profit team with a strong focus on both the Aboriginal community and their foster carer network, and they’re passionate about changing as many young Aboriginal lives as they can.
As foster caring and community support services changed, Yorganop needed to evolve their look and tone of voice. They needed to bring their visual identity and messaging together to form a clear and recognisable brand – to help them to inspire people to become foster carers, and to broaden their carer database.
After refining the existing Yorganop logo and developing a new more complementary logotype, we created a new visual identity system – including imagery, colour palette, typography and graphics – to communicate the heart and soul of this trusted brand. Raising the organisation’s profile – making them more clearly visible in both their community and beyond – and widening their reach to new carers.
Brand strategy, brand identity, logo refresh, brand guidelines, brand management, print communication, stationery, display advertising, press advertising, display banners, digital design and website design. Copywriting by Caboodle.