Why meaningfully different brands hold the key to success.
Is your brand meaningfully different? No? Or perhaps, not really?
If not, how do you change that? How do you transition to that optimal—and more profitable— brand position?
How to realign your brand from comparable or irrelevant, to meaningfully different.
Step 1
Understand your audience.
Understand their mindset. Their drivers. And their needs.
Step 2
Define your meaningful point of difference.
Something your audience values; something that’s important to them.
Step 3
Capitalise on that difference.
Develop a straightforward strategy to realign, or reposition, your brand around your difference.
Step 4
Bridge the gap between strategy and design.
Integrate your meaningful difference into your branding and brand communication.
Step 5
Share your message. Share your brand.
Let the people that matter know. Use your brand communication and marketing to share your brand’s value proposition. Help your ideal customer understand why you’re the brand for them.
The takeaway
Your audience needs to know why your brand is meaningfully different. Why your business, product or organisation is exactly what they need. Why yours is the right brand for them.
To shift from comparable or irrelevant, to meaningfully different :
Find your brand's meaningful difference.
Leverage it for optimal positioning.
Tell people about it (the ones that matter).
Enjoy brand success.
Ready to uncover your meaningful difference?
We can help. Through our brand workshop, we’ll work with you to unearth yours. Then, we’ll help you build a strategy to put it to use.
To find out more, book a free 15 min call with a brand consultant. (No-obligation. No strings attached.)
