How not to compete on price, and create a point of difference by design.
“In a world loaded with stuff that looks like all the other stuff and performs like all the other stuff, design is a way to stand out.” —Tom Peters. Learn how design can benefit your business, increase sales and raise your bottom line. Discover why design is good for your business and for your brand.
Marking a 10 year milestone with Australia’s architecture marketing experts.
Congratulations to the team at LJC on a business milestone worth celebrating.
What’s the difference between a brand problem and a marketing problem?
Understanding the difference can save your business a whole heap of time and money.
How to use a core idea to build a valuable and profitable brand.
Learn how to use a core brand idea to build a more valuable, profitable (and lovable) brand.
What is a core or brand idea? And why does my business need one?
Learn how one simple idea can transform your brand from ho-hum, to meaningfully different.
Why meaningfully different brands hold the key to success.
Learn how to realign a brand from comparable or irrelevant, to meaningfully different.
4 reasons why purpose-led brands outperform the market.
How leading with an authentic, compelling purpose can help your brand, and business, thrive.
Is your brand barking up the wrong tree? Why brand demographics don’t work.
Does your target audience include 30-55 y/o females (or males, even)? Yes? Then you may have a problem.
How to create sustainable, meaningful change for your business or brand.
Four steps to your achieving your brand and marketing goals.
What is a brand refresh? — Branding knowledge series.
Getting to grips with branding: the ins and outs of refreshing your brand and branding.
What is a rebrand? — Branding knowledge series.
Getting to grips with branding: the ins and outs of rebranding.
What is a brand strategy? — Branding knowledge series.
Learn what a brand strategy is (and isn’t). And whether you actually need one.
What is a brand?— Branding knowledge series.
Getting to grips with branding: What is a brand and what defines a brand.
Brand Dictionary: An A-Z of design industry terms.
Knowledge is power. Helping you unpack brand gobbledygook and become a brand-building geek.
Brand vs branding: What’s the difference?
Well, quite a bit actually. But we're not surprised some folk are left scratching their head.