An award winning, single vineyard estate, Churchview is one of Margaret River’s best. (We can vouch for that, we’ve tried a bottle or two.) A family-owned estate, they’ve always followed sustainable principles and had a strong connection to the land they lovingly cultivate. 

After undertaking the gruelling process of Australian Organic Certification, they were set to become even better. (Better for you. And better for the land.)

As they began work on a new product range—befitting their (now offical) organic status—they called us in to help create the brand, from scratch.

Although we’d worked with Churchview for many years, we took nothing for granted.  That meant starting at the very beginning with a workshop and brand blueprint for the new product range. Then came the name: Soli. (Latin for soil; because soil and soil health are at the heart of their organic story.)

Following the name came the brand story; a story unique to their earthbound beliefs and the land they call home.

Born from the story was the product’s unique identity, including a custom illustration telling the brand story; and positioning the brand as a natural, organic product.

And so, Soli was born, looking (nearly) as good as it tastes. A win-win because Soli is good for the planet too.