Designed in Western Australia, Frank + Fritz is a new range of optical and sunglass frames for men and women. A bold, audacious lineage fashioned with tasteful silhouettes and intricate detail, every frame speaks of luxurious opulence.

To introduce the brand to market, and debut their product, we created a signature brochure and e-book showcasing their bold, progressive collections. With minimalist design and en pointe photography, the bespoke publication delivers a polished look to engage the eyes of discerning customers, and those of the finest optometrists.