While they're a small team, Lakeway are big on landscaping experience. Handling practically any project — from design, to landscaping, to construction — with their own personal touch. Ready to grow their business, Lakeway we’re faced with a problem; they didn’t have a logo, identity or clear market position. So it was time to build a brand they could grow into.

Through our brand workshop, we defined their brand positioning and a strategy that would help sow the seeds for success. Building a brand platform — including logo, brand identity and brand messaging — that connects with their audience emotionally, and communicates their aspirational message. A unique and memorable identity that's sophisticated, yet simple.