Wine label design with custom vine leaf illustration

Branding and packaging design for a gold award-winning wine.

Fruit driven, light, fresh. An easy drinking lifestyle wine. That’s the Silverleaf brand in a nutshell.

Although Churchview Estate’s Silverleaf wine range was well established—and a huge success in both Western Australia and beyond—after more than a decade in market the branding and packaging needed a design refresh.

The goal: to renew interest in the product; to elevate the range; and to bring it more closely in line with Churchview’s recently launched organic wine brand, Soli.

A certified organic winery, Churchview Estate is a family-owned boutique wine producer in Western Australia’s world-renowned south west wine region, Margaret River. The estate’s Silverleaf wine range, established well over a decade ago, has been awarded numerous gold medals over many show seasons. A wine proven to be well loved by consumers and judges alike.
Competitively priced and exceptional value, the Silverleaf wines are the vineyard’s entry-level range. Displaying the quality you expect from this premium, boutique Margaret River producer, and made for immediate enjoyment. Created to be sipped any time at home, or away. With family, or with friends.

Refreshing a Margaret River favourite (the creative brief).

Respectful of the brand’s equity and visibility in the market, the design brief was to maintain a connection to the existing Silverleaf wine label and branding—to ensure continued recognition and recall amongst loyal consumers and stockists—but to make the design more free-flowing and natural. Elevating the look and feel of the brand, whilst ensuring its strong market presence and continued success.